Global Super Store Sales Report-Global Superstore faced challenges in understanding its sales dynamics, profit margins, customer behavior, and market performance across different regions and segments.

Global Super Store Sales Report

Industry: Office Supplies Retailer

Data Analysis, Excel, Power BI, SQL Server

Problem:

The Global Superstore faced challenges in understanding its sales dynamics, profit margins, customer behavior, and market performance across different regions and segments. There was limited clarity on sales trends, profitability by product category, and the performance of various customer segments. Additionally, identifying high-value customers and evaluating regional contributions to overall performance remained difficult, hindering the development of targeted strategies for revenue growth and market optimization.

Solution:

PROJECT OVERVIEW

This project aims to analyze Global Superstore’s sales, profit, customer performance and the Market using Power BI. It evaluates sales trends, regional and customer segment performance, and product profitability while identifying high-value customers. The insights will help optimize business strategies and drive revenue growth.

To address the analytical needs of Global Superstore, the project proposes leveraging Power BI to deliver data-driven insights. By analyzing sales performance, profit margins, and market behavior, the solution will uncover key sales trends and regional variations. Customer segmentation analysis will help highlight high-performing groups and identify high-value customers. Product-level profitability analysis will provide clarity on which items drive revenue and which underperform. These insights will support more informed business strategies, optimize resource allocation, and enhance decision-making to accelerate revenue growth across regions.

Result:

KEY INSIGHTS

Key Insights from the report shows that, Sales total is $12.64M with an 11.61% profit margin ($1.47M) but have declined since 2011. Phones and Copiers are top-performing categories, while excessive discounts hurt profitability. The Corporate (38.5%) and Consumer (39.1%) segments lead sales, whereas Home Office (22.33%) lags. Key customers, including Tom Ashbrook ($40,488) and Tamara Chand ($37,457), reflect strong corporate demand for office supplies. APAC leads in sales, followed by the EU, while Canada and smaller markets show gaps. Technology underperforms in key regions like the US and LATAM, with an overall decline in sales from 2011 to 2014.

RECOMMENDATION

To Summarize, it’s crucial to reduce unnecessary discounts, prioritize high-margin products, and expand into weaker regions. Growth strategies should focus on leveraging corporate sales, maintaining consumer engagement, and boosting Home Office growth. Additionally, immediate action is needed to strengthen weak markets, optimize product categories, and reverse declining trends.